In this episode, Nabeel and Phil are live from Hawaii at PTC’23 with industry veteran Ilissa Miller. Ilissa is CEO and Founder of iMiller Public Relations, an award-winning Public Relations and Marketing consultancy firm supporting the global digital infrastructure industry, and a longtime partner and ambassador of the Nomad Futurist Foundation.
Ilissa comes from a family in the music industry and originally went to school to train as an opera singer until she decided to take control of her own life and follow a different path. She describes one of the most important things a young person can do when forging a career path,
“Just be curious. The more curious you are, the more you realize how curious you can be – it becomes that cycle and it’s never ending. You should never be stumped with questions to ask if you have a curious mind.”
A core principle for Ilissa is to be the best at whatever she decides to do, and that mindset has helped make her one of the most well-known PR names in the industry. She offers some insight,
“If you don’t know the industry you’re working on, because you haven’t worked in it, you can’t really work the magic of it. So I purposely designed my career so that I could be a better consultant by understanding how the industry works.”
As a leader of the space, Ilissa has touched every element and component of this industry in some capacity, whether it be marketing, product development, or sales. Nabeel asks what challenges we have to address moving forward:
“You have to be honest, you have to be direct, you have to be crystal clear. Nothing is perfect because these companies are run by humans, and so because of that, the expectation is that they will make mistakes – it’s how they work through those mistakes that matters.”
Learn more about iMiller Public Relations here: International Marketing & Media Relations Solutions (imillerpr.com)